Coursebook
The book used in this course is a compilation of several articles, book-excerpts and how-to's. Ask for the RTVF 347 Reader.
You can get the Reader at Yapı Kırtasiye.
Office Hours
Thirsday 11.30-13.30
Course Outline
Week 1 Introduction: Creativity with a Purpose.
Week 2 Structuring the Script I: Basics.
Week 3 Structuring the Script II: Formats and Formulas.
Week 4 Visual Design I: Color, Mood, Pattern, Graphic Style, Typography.
Week 5 Visual Design II: Pace, Rhytm, Flow, Punctuation, Accentuation.
Week 6 Sound Design: Ambience, SFX, Music.
Mid-Term
Week 7 Figures of Speech I
Week 8 Figures of Speech II
Week 9 Figures of Speech III
Week 10 Figures of Speech IV
Week 11 Word Play I
Week 12 Word Play II
Week 13 Brochure Design
Week 14 Commercial Websites
Final
Writing for Commercials
