Media Aesthetics

Coursebook

The book used in this course:

Robert Zettl, Sight-Sound-Motion

You can purchase the book at Yapı Kırtasiye (near the campus main gate).


Office Hours

Monday 11.30-12.30
Tuesday 11.30-12.30


Course Outline

Week 1 Introduction: Applied Media Aesthetics (Ch.1)
Week 2 Light & Lighting (Ch.2-3)
Week 3 Structuring Color (Ch.4-5)
Week 4 Area & Forces within the Screen (Ch.6-7)
Week 5 Interplay of Screen Forces (Ch.8)
Week 6 Overview and General Discussion

Mid-Term

Week 7 Depth and Volume (Ch.9)
Week 8 Building Screen Volume (Ch.10)
Week 9 Visualisation (Ch.11)
Week 10 Time & Motion (Ch.12-13)
Week 11 Timing and Principal Motions (Ch.14)
Week 12 Editing (Ch.15)
Week 13 Sound, Sound Structure & Sound-Picture Combinations (Ch.16-17)
Week 14 Overview and General Discussion

Final


Further Reading Material

-Mark Galer (2000), A Guide to Creative Photography, Focal Press: Oxford.
-Rudolf Arnheim (1954), Art and Visual Perception, University of California Press: Berkeley.
-Philip Thiel (1981), Visual Awareness and Design, University of Washington Press: Washington.
-Francis Ching (1996) Architecture: Form, Space and Order, John Wiley&Sons: New York.
-Roger Kamien (1996) Music: An Appreciation, McGraw-Hill: New York.

-Paul Klee (2006), Çağdaş Sanat Kuramı, Dost: Ankara.
-Pascal Bonitzer (2005), Bakış ve Ses, Metis: İstanbul.

Pre-Production and Scriptwriting

Coursebook

The book used in this course is a compilation of articles and book-excerpts. Ask for the RTVF 351 Reader.

You can get the Reader at Yapı Kırtasiye.


Office Hours

Wednesday 10.30-12.30
Thirsday 11.30-12.30
Friday 11.30-12.30


Course Outline

Week 1 Introduction
Week 2 Planning a film Project I: Market, Industry, Audience.
Week 3 Planning a film Project II: Budget, Technology, Laws and other Limitations on the scriptwriter.
Week 4 From Concept to Completion: Proposal, Feasibility Analyses, Sinopsis, Brief Outline, Treatment, Master Script.
Week 5 The Shooting Script and Production Planning: Casting & Crew, Art Direction & Locations, Storyboards, Production Sheets, Shooting Plans.
Week 6 Round-Up: Planning early-up for Post Production, Editing, Dubbing, Music Scores.

Mid-Term

Week 7 The Three-Act Structure: Plot, Conflict, Solution and other Basic Concepts in Scriptwriting.
Week 8 A Closer Look at the Three Acts: Introduction, Middle, Resolution.
Week 9 Structuring Content: Act, Sequence, Scene.
Week 10 Exposure of Knowledge: What to hide and what to reveal.
Week 11 Techniques of Narration.
Week 12 Characters with Depth
Week 13 Dialogue: An Art of it’s own.
Week 14 Sound and Music.

Final

Introduction to Video Game Design

Coursebook

The book used in this course is a compilation of articles and book-excerpts. Ask for the RTVF 348 Reader.

You can get the Reader at Yapı Kırtasiye.


Office Hours

Thirsday 11.30-13.30


Course Outline

The Video Game: An Introduction

What is a game?
Why do people play games?
What games aren't
A taxonomy of computer games
The computer as game technology

Game Design and the Game Designer
The game design sequence
How the game development/production process works
Basic Design Techniques and Ideals
Sample Outline for a Game design Document
All about the job of "Game Designer"

Overview of Design Approaches

Gameplay and Game Mechanics
The Elements of Gameplay
Creative Play
Gameplay: The Elements of Interaction
A Grammar of Gameplay
A Circular Model of gameplay
Game Mechanic
Game Mechanics
What are game mechanics?
The Chemistry of Game Design

The Psychology Behind Games
The Psychology behind games
Behavioral Game Design
Dilemmas in Video Games
Improving Player Choices

Game Balance
Gameplay Progress and Motivation

Mid-Term

Interaction
Game Narrative and Story
Artificial Intelligence

Level Design
**Multi-level Gameplay
**Beginning Level Design
**The Art and Science of Level Design
**Level Design Pre-Production
**How to Design and Build the Perfect Level
**Wayfinding in Video Games

Graphics and Visual Style
Audio: Sound, SFX and Voice

Final

Writing for Commercials

Coursebook

The book used in this course is a compilation of several articles, book-excerpts and how-to's. Ask for the RTVF 347 Reader.

You can get the Reader at Yapı Kırtasiye.


Office Hours

Thirsday 11.30-13.30


Course Outline

Week 1 Introduction: Creativity with a Purpose.
Week 2 Structuring the Script I: Basics.
Week 3 Structuring the Script II: Formats and Formulas.
Week 4 Visual Design I: Color, Mood, Pattern, Graphic Style, Typography.
Week 5 Visual Design II: Pace, Rhytm, Flow, Punctuation, Accentuation.
Week 6 Sound Design: Ambience, SFX, Music.

Mid-Term

Week 7 Figures of Speech I
Week 8 Figures of Speech II
Week 9 Figures of Speech III
Week 10 Figures of Speech IV
Week 11 Word Play I
Week 12 Word Play II
Week 13 Brochure Design
Week 14 Commercial Websites

Final

Communication in History

Coursebook

David Crowley & Paul Heyer (1991), Communication in History: Technology, Culture, Society, Longman Publications: London.

You can get the book at Yapı Kırtasiye.


Office Hours

Wednesday 10.30-12.30
Thirsday 11.30-12.30
Friday 11.30-12.30


Course Outline

Week 1 Introduction
Week 2 The Art and Symbols of Ice Age Man
Week 3 The Rise of Civilization
Week 4 The Media of Early Civilization
Week 5 The Tradition of Western Literacy
Week 6 Communication in the Middle Ages

Mid-Term

Week 7 The Print Revolution
Week 8 Reading Publics, Bureaucrats and Intellectuals
Week 9 The Telegraph and New Journalism
Week 10 The Telephone
Week 11 Image Technologies, Advertising and Consumer Culture
Week 12 Radio Days
Week 13 TV Times
Week 14 Computers, Sattelites and The New Media

Final


Further Reading

Irwin Lebow (1995), Information Highways and Byways: From the Telegraph to the 21st Century, IEEE Press: New York.

Fernand Braudel (1989), Uygarlıkların Grameri, İmge Yayınları: Ankara.

Jaquetta Hawkes (1993), The Atlas of Early Man, St. Martin's Publications: New York.

Georges Jean (2002), Yazı: İnsanlığın Belleği, Yapı Kredi Yayınları: İstanbul.

Christophe Charle & Jacques Verger (2005), Üniversitelerin Tarihi, Dost Yayınları: Ankara.

Marshall McLuhan (2001) Gutenberg Galaksisi: Tipografik İnsanın Oluşumu, Yapı Kredi Yayınları: İstanbul.

Jürgen Habermas (1987) Kamusallığın Yapısal Dönüşümü, İletişim Yayınları: İstanbul.

Guy Debord (1997), Gösteri Toplumu, Ayrıntı Yayınları: İstanbul.

Kevin Robins (1999), İmaj: Görmenin Kültür ve Politikası, Ayrıntı Yayınları: İstanbul.

Arno Borst (1997), Computus: Avrupa Tarihinde Zaman ve Sayı, Dost Yayınları: Ankara.

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